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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

by codeartws@gmail.com | Jan 1, 1970 | Tips

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...

Ahrefs Brand Radar alternatives for marketing teams

by codeartws@gmail.com | Jan 1, 1970 | Brain Jar Updates

G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines...

Query Fan-Out: What It Is and How It Affects AI Visibility

by codeartws@gmail.com | Jan 1, 1970 | Tips

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t...

Brand Mentions in 2026: How to Earn and Track Them Across the Web

by codeartws@gmail.com | Jan 1, 1970 | News

You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look at your website. They also look at what other credible sources say...
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